There I was, watching Channel 10 at 20 past the hour, when an advertising slot started. Fair enough – that’s what pays for the film.
“Don’t go away!“, they say, promising that the break will only last 60 seconds. Not bad, I thought. I believed them – I’ve even measured it in the past, and it’s true. Impressive.
But this time, I kept my eye on what happened. Yes, the break was only one minute long. Then we had four (yes, just four) minutes of program, followed by another ad-break. This time it lasted three-and-a-half minutes. The channel did not boast about the length of that spot!